DvE UXACADEMY
Synergize your Team
Synergize your Team

Design Thinking

Answer critical business questions for your own project with design thinking techniques in record time.

Design thinking: creativity meets methodology

Creating something as a team – be it a concrete product or a shared vision – is a major challenge. It quickly happens that we lose sight of the common goal due to the divergence of opinions, lengthy debates and unproductive meetings. As an innovation coach, I use design thinking methods, to help you use your time optimally and develop testable results.

But what exactly is design thinking? Design thinking does not describe a single method, but rather a collection of methods combined to a user centred process. Another essential element of the design thinking process is multidisciplinary teams, typically consisting of five or six people. The design thinking coach helps to bring together the different professional perspectives and functions in a synergetic way. Structured moderation allows the team to focus on constructive collaboration on content and joint solutions. In addition, a strong cohesion is created by working on common goals.

Empathy is a driving factor that distinguishes a design thinking workshop from other approaches. Understanding the team members – and especially the users – is the top priority. With the help of the design thinking coach, solution variants are jointly discussed and moderated before deciding on the final solution. As a participant in the design thinking workshop, you know the advantages and disadvantages of the solution variants and can justify them. In the end, the result is more than the sum of its individual parts – it represents a solution that none of the participants could have come up with on their own.

About design sprints

During a design thinking workshop the team uses the design thinking process to iteratively work towards a common goal.

heart

EMPATHIZE


understand your users
experience their problems
internalize their perspective

target

DEFINE


share your knowledge
record your findings
define your goals

006 planning

IDEATE


visualize concepts
generate variations
decide on solutions

005 mobile app

PROTOTYPE


make your concepts real
visualize sequences
make your ideas testable

004 checklist

TEST


conduct user studies
evaluate user studies
refine your concept

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The user study reveals which aspects of the concept should be further improved. Subsequent iterations can be used to refine the concept until an optimal, user-centered product is created. The key to the design thinking process is to gain valuable user feedback without costly implementation.

The design thinking process was developed by David Kelley (founder of the innovation agency IDEO). The process has parallels to the user centred design lifecylce and focuses on creative idea generation for user needs. Design thinking is now also successfully taught at various universities. Other variants, such as the design sprint, have since emerged from the basic concept of design thinking.

A design thinking workshop is facilitated by a professional design thinking coach. The design thinking coach is familiar with a wide variety of design thinking methods.

Target group

Any kind of team-based activities which involves

  • developing new & innovative ideas
  • prioritizing decisions
  • choosing strategies
  • elaborating ideas
  • solving problems
  • testing possible solutions
  • shortcutting expensive coding
  • gathering user feedback
  • reinventing your business
  • answering product-related questions

Goal

  • Efficient answering of critical questions avoiding endless debates, lengthy discussions and unproductive meetings
  • Using synergy effects in the team
  • Including individual strengths & competences
  • Structured working and highest productivity in shortest time without loss of quality
  • Risk minimization: identify potential project failures at an early stage before making expensive investments

Content

  • How can problems be structured efficiently?
  • How do you make use of the expertise of the individual team members?
  • How can discussions and project durations be shortened?
  • Which questions should be answered in the course of the project?
  • What is the potential risk of an idea failing?
  • How do you identify wrong assumptions?
  • How do you ensure a common level of knowledge within the team?
  • Which ideas are worth testing and pursuing?
  • How do you generate good ideas for the identified questions and problems?
  • How can generated ideas be transformed into testable and evaluable prototypes?
  • How do you test your built solutions?
  • How do you conduct user tests?
  • What are the next steps for a successful product?

Methods

The participants learn the process of the Design Sprint through the developing of a concrete, self-determined question. This improves the expertise of the employees in carrying out design sprints independently. At the same time, you accelerate the project progress enormously. The methodology combines findings from business strategies, innovation potential, behavioural research for teamwork and design aids in an overall process that ensures greater productivity in a shorter time.

Do you want to experience design thinking in your own focussed project context?

A design sprint workshop is an excellent option to experience the benefits of design thinking for your own project in a manageable time frame. As a design sprint coach, I work with you in five days to develop a tested concept using design thinking methods. I look forward to your call.

How can we help you?

You want to empower your employees through UX training, build internal expertise or need support with user-centric projects? Feel free to contact us for a non-binding consultation.

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Good user experience depends on your particular context. I would be happy to discuss with you how I can offer you the greatest possible added value for your current situation. I look forward to a personal conversation!

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