Creating something as a team – be it a concrete product or a shared vision – is a major challenge. It quickly happens that we lose sight of the common goal due to the divergence of opinions, lengthy debates and unproductive meetings. As an innovation coach, I use design thinking methods, to help you use your time optimally and develop testable results.
But what exactly is design thinking? Design thinking does not describe a single method, but rather a collection of methods combined to a user centred process. Another essential element of the design thinking process is multidisciplinary teams, typically consisting of five or six people. The design thinking coach helps to bring together the different professional perspectives and functions in a synergetic way. Structured moderation allows the team to focus on constructive collaboration on content and joint solutions. In addition, a strong cohesion is created by working on common goals.
Empathy is a driving factor that distinguishes a design thinking workshop from other approaches. Understanding the team members – and especially the users – is the top priority. With the help of the design thinking coach, solution variants are jointly discussed and moderated before deciding on the final solution. As a participant in the design thinking workshop, you know the advantages and disadvantages of the solution variants and can justify them. In the end, the result is more than the sum of its individual parts – it represents a solution that none of the participants could have come up with on their own.
During a design thinking workshop the team uses the design thinking process to iteratively work towards a common goal.
understand your users
experience their problems
internalize their perspective
share your knowledge
record your findings
define your goals
decide on solutions
make your concepts real
make your ideas testable
conduct user studies
evaluate user studies
refine your concept
The user study reveals which aspects of the concept should be further improved. Subsequent iterations can be used to refine the concept until an optimal, user-centered product is created. The key to the design thinking process is to gain valuable user feedback without costly implementation.
The design thinking process was developed by David Kelley (founder of the innovation agency IDEO). The process has parallels to the user centred design lifecylce and focuses on creative idea generation for user needs. Design thinking is now also successfully taught at various universities. Other variants, such as the design sprint, have since emerged from the basic concept of design thinking.
A design thinking workshop is facilitated by a professional design thinking coach. The design thinking coach is familiar with a wide variety of design thinking methods.
Any kind of team-based activities which involves
The participants learn the process of the Design Sprint through the developing of a concrete, self-determined question. This improves the expertise of the employees in carrying out design sprints independently. At the same time, you accelerate the project progress enormously. The methodology combines findings from business strategies, innovation potential, behavioural research for teamwork and design aids in an overall process that ensures greater productivity in a shorter time.
Do you want to experience design thinking in your own focussed project context?